Privacy Policy

Brand IQ Group, Inc. (“Brand IQ”) is committed to protecting the personal information of our customers and website visitors.

Last updated: January 18, 2021

This Privacy Policy (“Policy”) explains how we process information that we collect from users of our website at brandiqgroup.com and the services available on our website (together, the “Site”), as well as from our former, current and prospective clients and other individuals that use our products and services or communicate with us. Please note, that this Policy only applies to us but not to any third-party websites that may process, share, or distribute your personal information or other information.

For the purposes of GDPR, Brand IQ is the controller of your personal information, unless you are explicitly told otherwise. Where processing of personal information is also undertaken by our affiliates, subsidiaries with whom you engage, they are joint controllers with Brand IQ for your personal information.

Client Data

Brand IQ provides programmatic support, consulting and campaign management services, facilitates and manages access to third-party services, and provides an innovative platform to clients to bring all reporting data together (our “Services“). We may receive, access or otherwise process personal information in order to provide our Services (the “Client Data”) to clients. Brand IQ will only process Client Data on behalf of and under the instructions of our clients, as set out in our client agreements, or where otherwise required by applicable laws. Our Clients are the data controllers of their respective Client Data, and we are the data processor.

Information We Collect

We collect personal information directly from individuals, from third parties, and also automatically through the use of our Site. You do not have to provide us with your personal information to access much of our Site. However, if you choose not to disclose certain information, we may not be able to provide certain Services to you. We may collect personal information about you (such as your name, address, and contact details) directly from you. For example, when you fill out a ‘Contact Us’ form, signup for our mailing lists, register for events we host or sponsor, register for an account, or otherwise provide us information through the Sites. Generally, the information we collect includes your: name, company name, and title/position email address, phone number, mailing address and contact details contact preferences and interests business affiliations for events, it may include dietary restrictions, requested accommodations and other event-related preferences other information related to your request or inquiry

Automatically-collected information

We use cookies, log files, pixel tags, local storage objects, and other tracking technologies to automatically collect information when users access or use the Services or visit our Site, such as IP address, general location information, domain name, page views, a date/time stamp, browser type, device type, device ID, Internet service provider (“ISP”), referring/exit URLs, operating system, language, click stream data, and other information about the links clicked, features used, size of files uploaded, streamed or deleted, and similar device and usage information. For more information, see the “Cookies and similar devices” section below.

Purposes and Legal Bases of Use

We use the personal information you provide to respond to your request or inquiry and in the ordinary course of conducting our business, including as set out below:

Providing Support and Services: to provide and operate our Sites, communicate with you about your use of the Sites, provide troubleshooting and technical support, respond to your inquiries, fulfill your orders and requests, process your payments, communicate with you, and for similar service and support purposes.

Responding to Your Requests: to respond to your inquiries, fulfill your orders and requests, and consider your request or application (e.g., if you have submitted a resume or other application information online or by email, we will use it as part of the application review process).

Analytics and Improvement: To better understand how users access and use the Sites, and our other products and offerings, and for other research and analytical purposes, such as to evaluate and improve our services and business operations and to develop services and features.

Personalization: to tailor content we may send or display on the Sites, including to offer location customization and personalized help and instructions, and to otherwise personalize your experiences.

Advertising: to promote Brand IQ’s products and services on third-party websites.

Marketing: for direct marketing purposes, including to send you newsletters, client alerts and information we think may interest you. If you are located in a jurisdiction that requires opt-in consent to receive electronic marketing messages, we will only send you such messages if you opt in to receive them.

Protect Our Legal Rights and Prevent Misuse: To protect the Sites and our business operations; to prevent and detect fraud, unauthorized activities and access, and other misuse; where we believe necessary to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety or legal rights of any person or third party, or violations of our Terms of Use or this Privacy Policy.

Comply with Legal Obligations: To comply with the law or legal proceedings. For example, we may disclose information in response to subpoenas, court orders, and other lawful requests by regulators and law enforcement, including responding to national security or law enforcement disclosure requirements.

General Business Operations: Where necessary to the administration of our general business, accounting, record keeping and legal functions.
We also create and use anonymous and de-identified information to assess, improve and develop our business, products and services, and for similar research and analytics purposes. This information is not generally subject to the restrictions in this Policy, provided it does not identify and could not be used to identify a particular individual.