FAQ

Below is a summary of the most frequently asked questions we receive from clients. If your question is not on the list, please feel free to get in touch and we will respond within 24 hours.

Why work with us? How are we different from the rest?

We are an international advertising and technology firm that provides media buying and digital services to sophisticated advertisers at scale. We are platform agnostic and strive to add value to our clients’ digital investments by combining premier platform access, management, and optimization tool with transparent reporting and complementary creative services. Brand IQ specializes in rich media and data-driven dynamic creatives that drive results while enhancing brand identity and recognition.

I work with an agency and I am happy. Why switch to you?

We work with end clients and agencies alike. If your agency provides media buying services directly, chances are we have better access to inventory, more sophisticated reporting tools, and superior execution. We often work with established agencies and provide direct reporting to them in addition to their client. In addition, our offer comes loaded with rich media creatives and dedicated support. Our technical capabilities, inventory reach, and intuitive reporting save our clients time and money and fuel the growth of their brands. ‘Contact us’ to get your business to the next level.

I advertise with Google Ads and Facebook. Why use an intermediary?

There are a number of reasons to complement your online advertising with expert provider while staying in control of your strategy and spending. We can take your investment on Google and Facebook to the next level in terms of transparency and ROI. Advertisers benefit from our scale and leverage our expertise. Advertising with Google ads alone does not guarantee that you are reaching your target audience in the most efficient and cost-effective way. Google ads have limited options for creatives which is why serious advertisers use more sophisticated alternatives.

Advertising is getting increasingly complex and time consuming to keep up with the latest trends. An expert service provider focuses on keeping up with this evolution. Digital advertising is a constantly changing competitive market and sophisticated platforms require too much time to manage.

Professional trading platforms often have minimum budget requirements in order to gain access. We offer them at no additional cost.

Are you good? How can you prove it?

Brand IQ eliminates the guess work and the noise from digital advertising. Our results are based on strictly defined KPIs and enforce data-driven decision-making across all advertising channels. We let our clients’ results speak for themselves. Check our Case studies section for additional details.

How much do you charge for your services?

We believe advertising should be easily accessible, transparent and accountable. Our service fees are transparent and depend on spend. Our creative, management, and reporting services are complementary for every campaign.

Am I going to have a dedicated client manager?

Depending on the size and complexity of your marketing campaigns you will have one or more account managers in addition to a single point of contact within Brand IQ. You may also expect personal approach from team members across our design, trading, reporting, and management groups.

Am I going to get a refund if my campaign doesn’t work?

Brand IQ is getting charged by the platform providers we use and therefore cannot offer refunds. Digital advertising is often compared with trading financial instruments. Similarly to a financial adviser and a broker, we provide advice and execution but cannot guarantee profit or success.

Whether a campaign works or not depends on many factors. Campaigns that have unrealistic KPIs may be used as a guide to improve the business, define more appropriate performance indicators, offer better user experience, and change listing or brand identity.

I always block ads and don’t think advertising works nowadays. Why should we even talk about it?

What century do you live in? Digital ad spend surpassed TV advertising in the US so digital advertising definitely works. The fact that you have ad blockers does not mean your customers do as well. You should think about where and who the potential users are and try to impartially judge how they could be reached without projecting your own digital habits.

What exactly do you do?

We make digital advertising easy by providing unified access, management, reporting, ad creative services across leading advertising channels.

Are you a tech company or an ad agency?

We are an advertising and technology firm that provides value through data driven decisions.

In which area of advertising does your company have the most expertise?

We have experience across all major advertising channels and technologies, including all major DSPs, social platforms, and search engines.

Who else advertises with you?

We currently have retail, furniture, financial, and real estate clients.

How long your clients stay with you on average?

Our goal is to encourage and nurture long-term relationships with clients. So far our retention rate is 100%, with clients staying since the inception of the company.

How long have you been around?

Brand IQ has been around for 3 years. Our team members have more than 9 years of advertising with combined total experience of 30 years.

What platforms can you advertise on?

We service most of the major platforms across programmatic, social, video and search. Our tech stack covers leading DSPs, such as Amazon, DV360, and AppNexus, social platforms including Facebook, Instagram, LinkedIn, Twitter, Snapchat, Waze, major search engines, for example Google, Bing, and Yahoo, and all programmatic video platforms, including Teads, YouTube, and DailyMotion. We also advertise across major programmatic audio platforms, such as Spotify and Pandora, across connected TV, and provide outdoor placements in select locations.

What is your firm’s strategy? How are you evolving?

We strive to enable our clients to advertise intelligently with confidence. Brand IQ stays ahead of the competition by being in constant communication with the leading names in the industry and implementing the latest trends in machine learning and statistical analysis.

How are you going to deliver value specifically for my brand?

We are an international advertising and technology firm that provides media buying and digital services to sophisticated advertisers at scale. We are platform agnostic and strive to add value to our clients’ digital investments by combining premier platform access, management, and optimization tool with transparent reporting and complementary creative services. Brand IQ specializes in rich media and data-driven dynamic creatives that drive results while enhancing brand identity and recognition.

What exactly do you do?

We make digital advertising easy by providing unified access, management, reporting, ad creative services across leading advertising channels.

Are you a tech company or an ad agency?

We are an advertising and technology firm that provides value through data driven decisions.

In which area of advertising does your company have the most expertise?

We have experience across all major advertising channels and technologies, including all major DSPs, social platforms, and search engines.

Who else advertises with you?

We currently have retail, furniture, financial, and real estate clients.

How long your clients stay with you on average?

Our goal is to encourage and nurture long-term relationships with clients. So far our retention rate is 100%, with clients staying since the inception of the company.

What technology do you use?

We are platform agnostic and believe that KPIs should dictate how a digital investment is distributed. We work with most major technology providers in ad tech and develop our own AI tools for prediction, optimization, and execution. In addition, we use leading technology partners for geo-location services and audience targeting.

What platforms can you advertise on?

We service most of the major platforms across programmatic, social, video and search. Our tech stack covers leading DSPs, such as Amazon, DV360, and AppNexus, social platforms including Facebook, Instagram, LinkedIn, Twitter, Snapchat, Waze, major search engines, for example Google, Bing, and Yahoo, and all programmatic video platforms, including Teads, YouTube, and DailyMotion. We also advertise across major programmatic audio platforms, such as Spotify and Pandora, across connected TV, and provide outdoor placements in select locations.

I advertise with Google Ads and Facebook. Why use an intermediary?

We are an international advertising and technology firm that provides media buying and digital services to sophisticated advertisers at scale. We are platform agnostic and strive to add value to our clients’ digital investments by combining premier platform access, management, and optimization tool with transparent reporting and complementary creative services. Brand IQ specializes in rich media and data-driven dynamic creatives that drive results while enhancing brand identity and recognition.

What exactly do you do?

We make digital advertising easy by providing unified access, management, reporting, ad creative services across leading advertising channels.

Are you a tech company or an ad agency?

We are an advertising and technology firm that provides value through data driven decisions.

In which area of advertising does your company have the most expertise?

We have experience across all major advertising channels and technologies, including all major DSPs, social platforms, and search engines.

Who else advertises with you?

We currently have retail, furniture, financial, and real estate clients.

What technology do you use?

We are platform agnostic and believe that KPIs should dictate how a digital investment is distributed. We work with most major technology providers in ad tech and develop our own AI tools for prediction, optimization, and execution. In addition, we use leading technology partners for geo-location services and audience targeting.

What platforms can you advertise on?

We service most of the major platforms across programmatic, social, video and search. Our tech stack covers leading DSPs, such as Amazon, DV360, and AppNexus, social platforms including Facebook, Instagram, LinkedIn, Twitter, Snapchat, Waze, major search engines, for example Google, Bing, and Yahoo, and all programmatic video platforms, including Teads, YouTube, and DailyMotion. We also advertise across major programmatic audio platforms, such as Spotify and Pandora, across connected TV, and provide outdoor placements in select locations.

What technology do you use?

We are platform agnostic and believe that KPIs should dictate how a digital investment is distributed. We work with most major technology providers in ad tech and develop our own AI tools for prediction, optimization, and execution. In addition, we use leading technology partners for geo-location services and audience targeting.

What platforms can you advertise on?

We service most of the major platforms across programmatic, social, video and search. Our tech stack covers leading DSPs, such as Amazon, DV360, and AppNexus, social platforms including Facebook, Instagram, LinkedIn, Twitter, Snapchat, Waze, major search engines, for example Google, Bing, and Yahoo, and all programmatic video platforms, including Teads, YouTube, and DailyMotion. We also advertise across major programmatic audio platforms, such as Spotify and Pandora, across connected TV, and provide outdoor placements in select locations.

What is your firm’s strategy? How are you evolving?

We are an international advertising and technology firm that provides media buying and digital services to sophisticated advertisers at scale. We are platform agnostic and strive to add value to our clients’ digital investments by combining premier platform access, management, and optimization tool with transparent reporting and complementary creative services. Brand IQ specializes in rich media and data-driven dynamic creatives that drive results while enhancing brand identity and recognition.