Brick and Mortar Meets Digital

TMX is one of the largest importers and distributors of house appliances in Central and Eastern Europe with over 20 years of experience in the market.
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More users
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Lower CPA
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More purchases

The challenge

Our goal as a digital partner was to further increase the influence of the TMX brand while boosting sales through their website and in their physical locations.

Key results

Our work focused on utilizing a number of digital channels and using each one to complement the coherent brand message of TMX. In programmatic display, for example, we accumulated converting audience segments and leveraged them with dynamic remarketing strategies utilizing custom data-driven creatives. We crafted dynamic creatives whose design affirmed the brand identity of TMX while showing to potential buyers the relevant products they were interested in. Our data feeds ensured that up-to-date prices and availability were always displayed.

The solution

Brand IQ created a comprehensive advertising strategy with clearly measurable goals at its core. We selected the most suitable advertising channels across programmatic, search, and social media. Our team experimented with tens of strategies, together with A/B tests of relevant creative formats across all channels. We set aggressive targets for viewability in order to spread brand awareness and boost sales. The most successful prospecting strategies and creative formats were later complemented with dynamic product creatives that further drove sales up while preserving and enforcing the TMX brand. The use of memorable rich media and dynamic creatives created the hallmarks of the TMX brand online.
Our team managed to exceptionally well sync with the customer’s website development agency and TMX’s internal marketing department. This sync was one of the key factors that contributed to the success of the overall advertising strategy for TMX because we ensured a coherent branding message across all channels. Our data-driven approach influenced everything, from the website design and messages, the advertising strategies and social media presence, to the various promotions and influencer boosts.
TMX is one of the largest importers and distributors of house appliances in Central and Eastern Europe with over 20 years of experience in the market.

Industry

Brick & Mortar, Retail

Objective

Brand awareness, Sales, Customer loyalty

Media

Display, Video, Social, Search

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